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Kiye Mateus

The Product Page That Sells.

$23.99
  • Stop paying for visits that never turn into orders
  • Spot what may be holding back the purchase on your page
  • Publish with confidence: every tip is backed by proof
  • 10 fixes step by step, each with a before, an after and three steps
  • Every tip labelled: measured, observed or required by law
Choose what to read:

Free review for the first 20 buyers: rewritten copy and recommendations for you to apply, within 5 business days. The CHF 200 rate to build your product page and home page is reserved for the pack.

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  • The 12 mistakes that make visitors leave, and the chapter that fixes each
  • 10 fixes to make in one afternoon, each with a before, an after and three steps
  • 53 modules, from the first screen to checkout
  • The full anatomy of a product page, 4 checklists, the sources
  • A4 PDF files, sent by email a few minutes after payment.
  • Readable on phone, tablet and computer, or printable.
  • No shipping costs, no customs, no subscription.

If the document is no use to you, write within 14 days of buying: you get your money back, no reason needed.

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39 stores studied

  • Kitsch
  • K18
  • NativePath
  • Dose
  • Loop
  • LMNT
  • Manucurist
  • Martine
  • Nooance
  • Bonjour
  • Belvans
  • Cabaia
  • Alorin
  • Circul
  • Love Blanket
  • SmilePro
  • Epycure
  • Naali
  • Jolly Mama
  • HeatsBox
  • AG1
  • Allbirds
  • CoveBalm
  • DairyPill
  • Fodzyme
  • Glossier
  • Gymshark
  • Horace
  • Huel
  • Joone
  • Le Slip Français
  • Liquid Death
  • Mejuri
  • Olipop
  • Oura
  • Pomad
  • Respire
  • Ridge
  • Typology

Names cited to identify the panel studied. None of these stores is a client or partner, and none has endorsed the guide.

Proof

What your customer sees, before and after

A candle, a tea, a bag: the method adapts to every store. Drag the handle, each marker points to a chapter of the guide.

BeforeAfter
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Chapters 1, 2 and 4

The first screen

Before, you had to scroll to find the price. After, you see it right away.

  1. 1

    MistakeThe photo filled the screen, the price came on the third.

    Smaller photo: name, rating and price fit in the first screen.

    Why it sellsMeasured

    57% of reading time happens in the first screen (Nielsen Norman Group, 2018, 120 participants).

  2. 2

    MistakeA generic paragraph that does not say what you get.

    One promise and three short benefits.

    Why it sellsMeasured

    At best 20 to 28% of the words on a page get read (Nielsen Norman Group, 2008): a short promise gets through, a paragraph does not.

  3. 3

    MistakeNo button visible without scrolling.

    The button states the price of the chosen option.

    Why it sellsObserved

    10 of the 14 stores in the panel put the price in the button or the buy bar. No public study measures the effect: measure it on your store.

Fictional stores, products, ratings, reviews and prices, given as an example. Photos: Unsplash.

The twelve places where the sale is lost

Found on stores that buy advertising. Each points to the chapter that fixes it in an afternoon.

  1. 01Displayed price differs from the cartThe price changes in the cart: you feel tricked, you close the tab.
    Chapter 3
  2. 02Shipping cost or delivery time missing or contradictoryYou do not know when or how much: you put it off.
    Chapter 5
  3. 03Price or button below the second screenYou scroll, you search, you give up.
    Chapter 1
  4. 04No reviews on the pageNobody else bought it? You start to doubt.
    Chapter 6
  5. 05A pop-up covering the productYou came to see a product, you are asked for an email.
    Chapter 9
  6. 06Cart nowhere to be foundYou added it, and now you cannot find anything.
    Chapter 10
  7. 07Wall of text before the buttonYou wanted to know what you get, you find a paragraph.
    Chapter 2
  8. 08Option picker without a totalYou would have to do the maths. You do not.
    Chapter 3
  9. 09Page wider than the screenThe page slides under your thumb: it looks broken.
    Chapter 10
  10. 10Mixed language or currencyA word in another language, the wrong currency: you do not feel at home.
    Chapter 10
  11. 11Dead linksOne click into nothing, and trust is gone.
    Chapter 10
  12. 12No reassurance near the buttonAt the moment of paying, nothing reassures you.
    Chapter 5

Delivery

What you receive

A4 PDF files, to read on your phone or print. The link arrives by email.

  • FileLa fiche produit qui vendFrench edition, if chosen · 106 pages · 7 MB
  • FileThe Product Page That SellsEnglish edition, if chosen · 106 pages · 7 MB
  • FileFour printable checklistsIncluded, pages 100 to 103

Comparison

What you have already tried, and this guide.

Four ways to fix a product page, on the criteria that matter when you already pay for ads.

  • Price

    This guide$23.99, once

    Trial and error
    Free
    Free advice online
    Free
    Agency or audit
    On quote

  • What is proven

    This guideEvery tip labelled: measured, observed, law

    Trial and error
    Nothing
    Free advice online
    Rarely stated
    Agency or audit
    Depends on the provider

  • Swiss and EU law

    This guideModule by module, up to date in 2026

    Trial and error
    Up to you
    Free advice online
    Rarely Swiss
    Agency or audit
    Depends on the provider

  • Who does the work

    This guideYou, guided step by step

    Trial and error
    You, with no landmarks
    Free advice online
    You, sorting through it
    Agency or audit
    The provider

  • What you keep

    This guide106 pages and 4 checklists

    Trial and error
    Your attempts
    Free advice online
    Open browser tabs
    Agency or audit
    The engagement deliverable

A comparison of formats, naming no competitor. Agency prices vary: ask for a quote.

Structure

No need to read it all at once.

Every module reads in the same order: you go straight to what concerns you, and always know where to find the proof.

Page 11: promise and benefits, before and afterPreview · the rest is in the document
Page 11: promise and benefits, before and after
  1. 01What to dothe fix, in two sentences
  2. 02Seen ata store from the panel doing it, dated screenshot
  3. 03What research sayssourced figures, with their label
  4. 04Common mistakeswhat costs you sales
  5. 05In 3 stepsto do on your own page
  6. 06The honest versionthe legal limit, EU and Switzerland

Method

Your first afternoon

Have your phone, a coffee and access to your store ready.

  1. 1BeforeScreenshot your best-selling page on your phone, without touching the screen.
  2. 2Chapters 1 to 3First screen, promise and benefits, the price actually paid.
  3. 3Chapters 4 to 6A button that states the price, shipping and returns below it, reviews in the right place.
  4. 4Chapters 7 to 10Images, the long page, tactics not to copy, details that give you away.
  5. 5AfterA new screenshot, compared with the first using the 10-fix checklist.
Page 100: the checklist of the 10 core fixesPreview · the rest is in the document
Page 100: the checklist of the 10 core fixes

Who for

It is for you if

It is for you if

  • You pay for ads and watch visitors leave.
  • You have already changed everything at random, without knowing what mattered.
  • You want to understand before touching anything.
  • You sell in Switzerland, France, Belgium or elsewhere in Europe.

It is not for you if

  • You want countdown timers, fake reviews or inflated strike-through prices: the guide explains why to avoid them.
  • You expect a theme to install: the guide describes the page, not the code.

Author

Who is behind this document

Kiye Mateus, web strategist in Geneva, in a beige jacket against a yellow backgroundKiye MateusWeb strategist in Geneva

I, too, wanted to open a store.

And very quickly, one question stopped me: what makes one product page convince, and another let people leave?

  • I bought Yomi Denzel’s course.
  • And I took that cold shower.

So I stopped guessing.

  1. 1I went through 39 product pages of stores that buy advertising, from the top banner to the footer, on phone and desktop.
  2. 2I added each product to the cart to see what came next, without ever paying.
  3. 3For every piece of advice, I checked whether it was measured, merely observed, or required by law.

Study completed on 9 October 2026.

These pages are the answer I was looking for. I am giving it to you as it is.

If these pages are no use to you, write to me within 14 days: I will refund you, without asking why.

Email Kiye · mateus@kiye-mateus.com

Contents

What is inside

  1. 01How to read this guide
  2. 02Where each tip comes from
  3. 03The 12 conversion killers
  1. 01The first screen on a phone
  2. 02A promise, then 3 to 5 benefits
  3. 03The price the customer will really pay
  4. 04A button that states the price, and follows you
  5. 05Shipping, returns and payment, below the button
  6. 06Reviews, in the right place
  7. 07Images that answer questions
  8. 08The long page, below the button
  9. 09What not to copy
  10. 10Details that give you away
  1. 01The gallery
  2. 02Title and promise
  3. 03The clickable rating
  4. 04Benefits with ticks
  5. 05Trust badges
  6. 06The price block
  7. 07Real-colour swatches
  8. 08Sizes and size guide
  9. 09The finder
  10. 10Bundles, supplies and tiers
  11. 11Subscription or one-off purchase
  12. 12Gifts and “what is included”
  13. 13The main button
  14. 14Split and express payment
  15. 15Stock and delivery date
  16. 16Guarantee, returns and payments
  1. 01What is in the box
  2. 02Instructions in photo steps
  3. 03Ingredients and specs
  4. 04Cited scientific proof
  5. 05Results and before/after
  6. 06Customer and creator videos
  7. 07The expert and the founder
  8. 08The comparison table
  9. 09Objections and “it is for you if”
  10. 10The first-days timeline
  11. 11Routines and bundles
  12. 12Full reviews
  13. 13AI review summary
  14. 14FAQ
  15. 15Assistant and live chat
  16. 16Scrolling banner and announcement bar
  17. 17The sticky buy bar
  18. 18Anchor bar and accordions
  19. 19Back in stock and alerts
  20. 20Counters
  1. 01The cart drawer
  2. 02The free-shipping meter
  3. 03Shipping and total in the cart
  4. 04Upsell in the cart
  5. 05Gift, wrapping and message
  6. 06The promo code
  7. 07Reassurance in the cart
  8. 08Express and local payment
  9. 09The last-minute add-on
  10. 10The abandoned cart
  11. 11After the purchase
  1. 01Mobile speed
  2. 02Accessibility
  3. 03Language, currency and country
  4. 04The law, module by module
  5. 05Measuring conversion rate
  6. 06Testing without fooling yourself
  1. 01The full anatomy of a product page
  2. 02The four checklists
  3. 03Sources
Cover of the study “The Words of Product Pages That Sell”

Often bought together

The Words of Product Pages That Sell

The study of the words: titles, promises and objections from 39 stores, with fill-in templates.

Both: $29.99, that is $6 more

Questions before you buy

Another question? Write to mateus@kiye-mateus.com

A4 PDF files, to read on phone or desktop, or to print. The download link arrives by email a few minutes after payment.

Yes. The guide and the study both exist in English and French: choose the language when you buy, the content is the same.

Part 1 brings together ten fixes you can make without a developer, in one afternoon, on your best-selling page. The modules that follow are for when you rebuild your pages.

The guide describes what the page must show and in what order, whatever the tool. It quotes platform-specific measurements where they exist, for instance on mobile speed.

The guide covers the page: first screen, price, button, reviews, cart, checkout. The study covers the words: titles, promises, proof, objections and story, with templates to fill in.

The European Union, France, Belgium and Switzerland, up to date in October 2026. It is general information; for a borderline case you still need a lawyer.

Write within 14 days of buying and you get your money back, no reason needed.

A lot of advice is free, that is true. What is usually missing is the sorting: where the advice comes from, whether it was measured, whether it is legal in Switzerland. The guide does that sorting over 106 pages, sources included. And if it is no use to you, it is refunded within 14 days.

The first 10 fixes take an afternoon. To know whether they work for you, the guide suggests noting four figures for 4 weeks before, then 4 weeks after, changing nothing else in between. No result is promised: every store is different.

Yes. Kiye rebuilds your pages and shows you the demo before you pay. Write with your store’s address.

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Kiye Mateus · Genève

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