Cover of the study “The Words of Product Pages That Sell” · Page 1 of 10
The Words of Product Pages That Sell.
$11.99- Words that ring true for your product
- Write without borrowing the tone of big brands
- Publish without fearing you promise too much
- Earn trust without fake urgency
Free review for the first 20 buyers: rewritten copy and recommendations for you to apply, within 5 business days. The CHF 200 rate to build your product page and home page is reserved for the pack.
- PDF sent by email a few minutes after payment.
- No shipping costs.
- Available right away.
- Findings from 39 product pages, big and small stores kept apart
- Templates for titles, promises, buttons and objections
- The 10-point writing grid
- Three complete page flows
- A4 PDF files, sent by email a few minutes after payment.
- Readable on phone, tablet and computer, or printable.
- No shipping costs, no customs, no subscription.
If the document is no use to you, write within 14 days of buying: you get your money back, no reason needed.
Final price in your currency, paid on a secure page. Your card details never go through this site.
39 stores studied
- Kitsch
- K18
- NativePath
- Dose
- Loop
- LMNT
- Manucurist
- Martine
- Nooance
- Bonjour
- Belvans
- Cabaia
- Alorin
- Circul
- Love Blanket
- SmilePro
- Epycure
- Naali
- Jolly Mama
- HeatsBox
- AG1
- Allbirds
- CoveBalm
- DairyPill
- Fodzyme
- Glossier
- Gymshark
- Horace
- Huel
- Joone
- Le Slip Français
- Liquid Death
- Mejuri
- Olipop
- Oura
- Pomad
- Respire
- Ridge
- Typology
Names cited to identify the panel studied. None of these stores is a client or partner, and none has endorsed the guide.
Findings
What others actually write
Four counts among those in the study, on the 39 pages studied.
- 26 of 39
- pages have a promise sentence above the button
- 9 of 39
- show an effectiveness figure with its source
- 6 of 8
- small stores use fake urgency, against 2 big stores out of 12
- 13 of 39
- write the price in the button
What the study does not prove, and says so
- A single visit per page, on a phone, from Switzerland.
- One person coded all 39 pages.
- No conversion measurement: the study describes practices, not their effect.
Delivery
What you receive
A4 PDF files, to read on your phone or print. The link arrives by email.
- FileLes mots des fiches qui vendentFrench edition, if chosen · 25 pages · 1.7 MB
- FileThe Words of Product Pages That SellEnglish edition, if chosen · 25 pages · 1.7 MB
- File10-point writing gridIncluded, page 22
Template
No more blank page.
The highlighted slots are filled with your own facts. Nothing is to be copied as is.
- 1[Visible result] in [real time frame]. [Effort required], [place].
- 2[What the customer gets back, named concretely] without [the consequence they fear].
- 3[Verb] [verb]: [short proof in figures].
Contents
What is inside
- 01Method and limits
- 02Counted findings
- 03Titles and promises
- 04Proof and urgency
- 05Objections
- 06Page flows
- 07Brand story
- 08Reusable templates
- 0910-point writing grid
- 10Three page flows for your store
- 11Sources
Often bought together
The Product Page That Sells
The guide to the page: first screen, price, button, reviews, cart and checkout, 53 modules.
Who for
It is for you if
It is for you if
- You write your own product pages and doubt your titles.
- You want a review method before publishing.
- You sell to French speakers, especially in Switzerland.
It is not for you if
- You are looking for page layout: that is what the guide covers.
Author
Who is behind this document
Kiye MateusWeb strategist in GenevaI, too, wanted to open a store.
And very quickly, one question stopped me: what makes one product page convince, and another let people leave?
- I bought Yomi Denzel’s course.
- And I took that cold shower.
So I stopped guessing.
- 1I went through 39 product pages of stores that buy advertising, from the top banner to the footer, on phone and desktop.
- 2I added each product to the cart to see what came next, without ever paying.
- 3For every piece of advice, I checked whether it was measured, merely observed, or required by law.
Study completed on 9 October 2026.
These pages are the answer I was looking for. I am giving it to you as it is.
If these pages are no use to you, write to me within 14 days: I will refund you, without asking why.
Email Kiye · mateus@kiye-mateus.comQuestions before you buy
Another question? Write to mateus@kiye-mateus.com
A4 PDF files, to read on phone or desktop, or to print. The download link arrives by email a few minutes after payment.
Yes. The guide and the study both exist in English and French: choose the language when you buy, the content is the same.
Part 1 brings together ten fixes you can make without a developer, in one afternoon, on your best-selling page. The modules that follow are for when you rebuild your pages.
The guide describes what the page must show and in what order, whatever the tool. It quotes platform-specific measurements where they exist, for instance on mobile speed.
The guide covers the page: first screen, price, button, reviews, cart, checkout. The study covers the words: titles, promises, proof, objections and story, with templates to fill in.
The European Union, France, Belgium and Switzerland, up to date in October 2026. It is general information; for a borderline case you still need a lawyer.
Write within 14 days of buying and you get your money back, no reason needed.
A lot of advice is free, that is true. What is usually missing is the sorting: where the advice comes from, whether it was measured, whether it is legal in Switzerland. The guide does that sorting over 106 pages, sources included. And if it is no use to you, it is refunded within 14 days.
The first 10 fixes take an afternoon. To know whether they work for you, the guide suggests noting four figures for 4 weeks before, then 4 weeks after, changing nothing else in between. No result is promised: every store is different.
Yes. Kiye rebuilds your pages and shows you the demo before you pay. Write with your store’s address.